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Himalayan Tea Producers Cooperative (HIMCOOP)
Promoting Nepali tea brands to the rest of the world
Total Tea Producers:
22
Value Addition:
250%
Exporting Companies:
7
Connect with us
About HIMCOOP
Himalayan Cooperative (HIMCOOP) is a marketing cooperative established in 2003 and initiated by HOTPA (Himalayan Organic Tea Producers Association). It currently represents 22 Tea producing industries in Nepal.
With an average tea garden of a tea producer as small as 0.6 hectares, HIMCOOP works with tea producer to plan and produce consistent tea grade which enables tea producers to export in mass making Nepal Tea much more likely to meet the demand.
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HIMCOOP in Numbers
22
tea producers
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7
self sustaining companies with international exports of their own
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250%
more than 250% value addition achieved with buyer match for most of the member companies
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Promoting Nepali Orthodox Tea Brands
HIMCOOP has been successful in establishing several international market linkages and diversifying exports of orthodox tea.
It promotes the Nepal tea brand as well as its member tea producers by participating in numerous trade fairs and tea events.
Promoting a santuary for Tea Cultivation in the Mountains
A landlocked country, nested between China and India, Nepal is home to Mount Everest and o of the 10 highest peaks in the world. At the foothills of the majestic mountain ranges lie tea gardenswhich produce premium Himalayan Tea exported around the world.
HIMCOOP works to promote this tea culture by organizing events like “Tea Tasting in Everest”.
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Enhancing Tea production through Technical Assistance
One of the most impactful methods HIMCOOP helps companies is by providing several types of technical assistance to its members.
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Sampling Assistance
With international logistics fees skyrocketing, HIMCOOP provides assistance to its members in sending samples to different buyers around the world
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Buyer Searche
HIMCOOP carries out new and promising buyer search on behalf of the member tea producers to enable best price for the production of the members
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Global Trends
HIMCOOP as a direct connection to the global marketplace passes on the key global tea trends and information to its members and tea producers in Nepal.
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Quality Control
HIMCOOP also aids tea producer get certified with various quality and organic standards to ensure quality tea is shipped every time.
HIMCOOP only works with Certified Organic Producers
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IMO IN OS – Equivalent to EU Regulation (EC) No. 834/2007
Regulation (EC) No. 889/2008, JAS by CERES
Regulation (EC) No. 889/2008, JAS by CERES
HIMCOOP Members
- Kalapani Tea
- Green Hill Tea
- Green Valley Tea
- Himalyan Shangrila Tea
- Panitar Tea
- Pathibhara Tea
- Mist Valley Tea
- Mai Tea
- Sakhejung Tea
- Jasbire Tea
- Maipokhari Tea
- Himalyan Valley Tea
- La Mandala Tea
- Arya Tara Tea
- Maloon Tea
- Guranse Tea
- Kanyam Tea
- Ganesh Himal Tea
- Himalayan Nepal Tea
- Tinjure Tea
- Green Valley Tea
- Gorkha Tea
- Madi Himali Tea
Collabooration with the ITC
HICOOP has collaborated with ITC’s Sustainability Map project to help companies with the following objectives:
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Objective 1
Empower companies and partners to implement digital marketing tools as part of their business strategy
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Objective 2
Assess and recommend interventions needed for the companies through field and factory visits
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Objective 3
Develop required digital assets for companies to showcase their products, brand and story behind the tea consumed by end consumers on ITC’s sustainability website
Sampling Assistance
The listed companies were also provided with sampling assistance. As a part of tracing the producer, the project envisioned and designed packaging with QR codes.
These QR codes link back to the company profile of the participating companies maintained at ITC’s Sustainability Map website, enabling buyers and end consumers to learn more about the story behind the tea they consume.
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Proudly collaborating with ITC
Being part of the ITC Sustainability Marketplace program, funded by USAID, has been a great opportunity for us. The marketing support that we have received from the program has helped us reach a global audience.
Our organization receiving the following support:
- Strategic Marketing Help
- Creation of several Marketing collaterals including pitch decks and landing pages
- Social Media Marketing